Enterprise culture

Corporate Culture

Enterprise culture

The Chibi Ancient Battlefield of the Three Kingdoms is a national key cultural relic protection unit and a national 5A-level tourist attraction. The corporate culture will include the inheritance and promotion of the history and culture of the Three Kingdoms, and the concept of providing quality services for tourists. The scenic spot has a profound historical and cultural heritage and historical status, and is committed to allowing tourists to experience the culture of the Three Kingdoms in depth. For example, by displaying dozens of scenic spots such as Chibi Cliff Carvings, Zhou Yu Statue, Baifeng Platform, Fengchu Temple, Yijiang Pavilion, Wangjiang Pavilion, Chibi War Exhibition Hall, etc., the historical features and cultural characteristics of the Three Kingdoms period are presented.

The scenic spot also pays attention to the experience and service quality of tourists to improve the satisfaction of tourists. For example, by creating characteristic scenic spots and providing various tourism services and activities, tourists can better feel the charm of the Three Kingdoms culture.

At the same time, the scenic spot may also emphasize innovation and development, and constantly explore and enrich the cultural connotation of the Three Kingdoms to adapt to market demand and changes in the times. For example, the use of modern technology to bring tourists a richer and more vivid tour experience; or organize various cultural activities, research projects, etc., to further spread the culture of the Three Kingdoms.

In addition, judging from the requirements and expectations of the local government for the promotion of scenic spots, it also reflects some relevant corporate cultural elements. For example, Dong Fangping, secretary of Chibi Municipal Party Committee, proposed to improve the quality connotation as a whole, accurately locate the value of each scenic spot unit in the scenic spot, and constantly work hard on the cultural quality and external pavement design. To improve the overall operation level, learn from the domestic high-quality operation team, improve the customized and refined operation level; it is necessary to increase the investment in scenic spots as a whole, enrich the manifestations of investment, and reflect the value of investment.